Hotel Marketing Agency

Our hotel marketing agency provides full-service digital marketing, including SEO, PPC, Meta Search, paid media, AI optimisation, email marketing and analytics. Everything we do is focused on increasing direct bookings and improving online visibility.

We use data-driven analytics and tracking tools to monitor key performance indicators (KPIs) such as website traffic, booking conversions, and return on investment (ROI), ensuring our marketing efforts are delivering the results you need. We can also set-up unique conversions and settings in software like Google Analytics to help you record progress and key statistics.

Yes, we work with both independent hotels and hotel chains, providing tailored marketing solutions that suit each hotel’s unique goals, target audience, and budget.

We employ reputation management strategies, including responding to reviews, generating positive feedback, and enhancing your online presence, to build trust and credibility, helping to improve your hotel’s reputation and attract more guests.

SEO enhances a hotel’s visibility in search engines, helping potential guests find the property when searching for accommodations. UP’s SEO strategies improve organic rankings, ensuring more website traffic and ultimately increasing direct bookings.

PPC advertising targets potential guests actively searching for hotels, displaying relevant ads at the top of search results. UP creates targeted PPC campaigns that drive immediate traffic to a hotel’s website, increasing the chances of converting lookers into bookers. We are able to generate high ROI campaigns for our hotel clients, allowing them to sell rooms directly on their own sites for less than the commission paid to OTA’s and other third-party websites.

Paid social media marketing allows hotels to engage with potential guests, showcase their offerings, and build brand awareness. UP helps hotels create compelling social media campaigns that drive interest, leading to increased bookings and loyalty.