It’s no secret that we love working with hotels – we put our heart and soul into our hotel and hospitality digital marketing techniques, so you can expect great results from our team. One contract, endless possibilities. From SEO, PPC and Meta to social media marketing and email campaigns, boost your hotel’s website performance and keep those direct bookings coming in strong.
Take Your Hotel Digital Marketing UP, UP, And Away!
Hotel Digital Marketing Strategy
Help your hotel website thrive with an intelligent, one-step-ahead hotel digital marketing strategy to boost converting visitors to your website. With in-depth research and analysis on your side, max out your website’s potential and send your performance sky-high. Start out with a clear set of KPIs, goals and a plan of action, and we’ll get to work on the rest, pronto.
Hotel Paid Search (PPC)
Paid Search is an essential part of any modern hotel digital marketing strategy. We can send high quality and converting visitors to your site to boost direct reservations at a cheaper cost than OTA commission. Google Ads, Facebook Pixel and remarketing Display ads are all viable options for most hotels. Add our trail-blazing team into the mix, and you can expect fantastic results with top-quality CPA (cost-per-acquisition, to you and me).
Hotel Meta Search Marketing
Make the most out of Meta Search opportunities with expert strategy and management. Maximise Direct bookings from Hotel Meta Search. Put your hotel website in the mix and beat OTA’s to high ROI bookings.
Hotel SEO
SEO is the silent assassin of digital marketing in hospitality, keep your site up-to-date with the latest killer copy and never let the algorithms catch your hotel website napping on the job. Cost-effective but key, with all nitty-gritty solved by UP!
Social Media Marketing
Build a confident, community-based strategy across all social media channels to outshine your competition, led with your hotel’s personality and key values at centre stage. From eye-catching creative assets to proactive attention-grabbing Facebook ad campaigns, catch your guests at just the right time, all the time.
Conversion Optimisation (CRO)
Truly understanding your hotel website’s visitors and how to convince them to book direct results in maximum ROI from your campaigns. We provide the full CRO suite from UX, Design to Best Rate strategies and A/B tests, we’ve got it covered.
Email Marketing for Hotels
Loyal customers = more direct bookings = more revenue for your hotel. Keep your guests posted with your latest news, updates and sales with email campaigns designed to hit the spot. Boost your brand loyalty, and the bookings will follow.
Serviced Apartments Marketing
We understand the unique challenges and opportunities that come with marketing serviced apartments. Our expertise and services help empower property owners and managers to stand out amidst the competition and achieve their business and direct booking goals.
Analytics & Tracking: Upgraded
Keep your team fully in the know with our regular reporting and advanced tracking through Analytics. We ensure you can easily monitor important KPI’s and results clearly from your stellar hotel and hospitality marketing strategies.
We Love Hotels Digital marketing in the hotels & hospitality sector
Point A
Point A Hotels are a collection of modern budget boutique hotels located in key locations and cities across the UK & Ireland
Firmdale Hotels
A renowned luxury hotel chain from Kit Kemp with multiple properties in London and New York
Inhabit Hotels
With two urban wellness hotels in west London, Inhabit Hotels offers a restorative stay that nurtures mindfulness, healthy habits and better sleep for guests
WMA WebAward
Best in Show 2019
THA Award
Top UK Web Agency
HSMAI
Adrian Award
Awwwards
Honourable Mention
In 2019, our clients achieved…
How much could you really be saving by increasing direct traffic and bookings? Take 60 seconds with our free OTA calculator to find out the true potential of shifting focus to direct bookings.
We use data-driven analytics and tracking tools to monitor key performance indicators (KPIs) such as website traffic, booking conversions, and return on investment (ROI), ensuring our marketing efforts are delivering the results you need. We can also set-up unique conversions and settings in software like Google Analytics to help you record progress and key statistics.
Yes, we work with both independent hotels and hotel chains, providing tailored marketing solutions that suit each hotel’s unique goals, target audience, and budget.
We employ reputation management strategies, including responding to reviews, generating positive feedback, and enhancing your online presence, to build trust and credibility, helping to improve your hotel’s reputation and attract more guests.
SEO enhances a hotel’s visibility in search engines, helping potential guests find the property when searching for accommodations. UP’s SEO strategies improve organic rankings, ensuring more website traffic and ultimately increasing direct bookings.
PPC advertising targets potential guests actively searching for hotels, displaying relevant ads at the top of search results. UP creates targeted PPC campaigns that drive immediate traffic to a hotel’s website, increasing the chances of converting lookers into bookers. We are able to generate high ROI campaigns for our hotel clients, allowing them to sell rooms directly on their own sites for less than the commission paid to OTA’s and other third-party websites.
Paid social media marketing allows hotels to engage with potential guests, showcase their offerings, and build brand awareness. UP helps hotels create compelling social media campaigns that drive interest, leading to increased bookings and loyalty.
More Services From UP Interested? Why not see what else our full-service hotel agency can help you with?
Website Design & UX
Why not let our award winning design team work with you on a creative and unique new hotel website design?
Hotel Web Development
Turn lookers into bookers with sleek, and beautifully coded responsive websites for your hotel.
Our Products
Our innovative team has created a suite of products to help your hotel improve bookings online.
Like what you see?
Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!