The Search engines prefer to give our optimised sites great rankings because we see SEO as a best practice partnership between our hotels websites and the search engines. By complementing our “made for conversion” website design with elegant website content we strike the balance between usability and searchability.
At a minimum our SEO for hotels will achieve the following:
This gives visitors to your site the information they need so that they can get on with booking your hotel
Drive potential guests
through to the most appropriate page on your site
Cement your brand
by increasing your visibility in the search results
ensure the search engines technology interfaces seamlessly with the hotel website for maximum results
Boost the authority and usefulness
of your hotel website with genuinely useful content
Provide you with reports
easy to understand and actionable on real world performance
Align your social media strategy
with your site optimisation to further your reach
Thoroughly involve you
in the direction of your marketing plan
Search Engine Optimization (SEO) brings through quality traffic to your website. By creating keyword rich pages that are relevant to specific searches, visitors are rewarded with exactly what they are looking for and this leads to a good increase in conversion and bookings at your hotel.
A completed and verified Google & Bing places listing is a must for any hotel SEO strategy. The Google Places listing can achieve rankings for some very competitive keywords and as it enjoys such a key section of search engine results real estate, it can be an excellent source of traffic. The listing also allows specials offers and other details to be added to make your listings stand out from the competition.
Natural search is an excellent of method of increasing the visibility of your brand. Ranking for your hotels brand name terms is essential as it is preferable to drive traffic through to the official website and not some lower quality affiliate link that charges commission and may not present guest with the best experience.
As qualified Google Analytics experts we provide an extremely powerful but easy to use and understand website analytics package. This advanced tracking enables us to provide sound advice and actionable steps to further improve results. Each conversion is tracked via goals allowing for full visualization of how visitors are interacting with the hotel website.
Every month a comprehensive report is produced to examine the performance of the hotels website. This advanced hotel SEO report includes key performance data and clear definition of the focus of SEO activities for the next month.
We believe your hotel websites copy should be flawless. Our professional copywriter thus ensures eloquently written, emotive website text that is optimised for the search engines.
Like what you see?
Need a new website for your hotel business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!