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The Full Digital Agency Service A Total Marketing Package That Packed A Visual Punch

Qbic, a creative and urban hospitality brand with hotels based in East London, Brussels and Amsterdam, were in need of a fully responsive, modern website to fit in with their quirky nature. Not only that, Qbic needed to cause a stir and come out on top in the competitive UK and European hospitality landscape.

5% Google Ads CPA >130,000€ Revenue
60% Facebook Ad Revenue 2019 YoY Increase
30% Revenue Increase YoY Increase
65% Mobile Web Bookings YoY Increase

Wireframes First

Before getting stuck in to a full website concept, we analysed the good and the bad of the previous website, and experimented with a series of wireframes to make sure everything was just how we planned.

This helped us to get a clear blueprint of how the site’s layout would turn out, and determine how easy it would be for users to get what they needed from the site when they needed it.

Introducing The Blobs! Colourful Lockups for Colourful People

Qbic is all about its quirk and community. We wanted to give the site a personality kick by providing different options of presenting images, with the ability of changing the patterns and colours of each shape – all within WordPress!

Running on UP Booking Engine

Qbic uses our in-house booking engine to take reservations for each of their locations, making the user experience streamlined from start to finish. We even added a further level of customisation by bringing in some of the shapes and textures from the brand – never a dull moment!

The Qbic €1 Room Competition!

Come one, come all! To promote the launch of Qbic Brussels in 2019, we planned, designed and developed a competition with the aim of giving away 200 rooms for the low price of a single Euro. This involved creating a promotional video, web app, email marketing and social media management to keep the hype rolling.

Like what you see?

Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!

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