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What Did They Need? A New Website and Digital Strategy to release Zoku to the world.

In 2015, Zoku came to us with the proposition of a haven for business travellers and urban explorers alike – with the aim of becoming a melting pot of worldwide creativity through shared spaces, healthy eating, regular seminars and events, and their signature modular Zoku Lofts.

To get their ambitious plans kickstarted, they needed an award-worthy website, bewitching booking system and killer digital marketing strategy. That’s where we came in!

A Delightfully Responsive Experience

A speedy site that looks the part no matter which device you use. The web experience provides a tastefully minimal aesthetic that ties in with Zoku’s own brand values of simplicity, along with a powerful flexible page builder system to keep new content fresh.

New Brand, New Digital Marketing Strategies

When we started with Zoku as a new brand, UP focused on growing brand recognition in key feeder markets in the UK and Europe. Promoting the brand, building up loyal guests and giving them great experiences at Zoku, this widened the reach even more. By being accurately aware of what Zoku’s guests want and value, UP’s digital marketing team were able to present the best of the brand to likeminded potential guests, and have driven sales from 120 different countries.

08% Google Ads CPA >430,000€ Revenue
27% Reduction in Bounce Rate (2019 YoY)
24% Increased Visitors from Google Ads
27% Increased Mobile Revenue (2019 YoY)

Running on UP Booking Engine

Zoku uses our in-house booking engine to take bookings online, making the user experience streamlined from start to finish. The ability to upsell with custom extras fit right in with Zoku’s core audience of mid-to-long stay guests.

Like what you see?

Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!

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