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What Did They Need? A Mindblowing Global Digital Marketing Strategy

A distingushed hotel chain, and the hotels of choice for the discerning elite, Firmdale Hotels approached UP Hotel Agency to firmly put them on the digital map, building up their numbers of direct online bookings, and avoid losing money to commission for online travel agents. With 10 properties across the UK and the USA, Firmdale had to take centre-stage to stand out as a global brand.

10 Properties, One Marketing Goal

As Firmdale Hotels were already a world-famous brand, our goal for their digital marketing was simple – drive more online bookings directly through the site. Using selective, intelligent audience targeting in both the UK and US, and promoting the value of booking direct over using the OTAs, Firmdale Hotels came out on top.

05% Paid Search CPA
235% Increase Google Ads Revenue to over £2m
179% Paid Search Transaction Increase
95% Google Ads Sessions Increase (2019 YoY)
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Ahead Of The Competition With PPC

With paid campaigns focusing on both the Firmdale brand and competitive search terms to keep the OTAs at bay, Firmdale Hotels set themselves at centre stage with Google Ads and beautiful display ads to entice previous visitors to book directly.

Like what you see?

Need a new website for your hotel business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!

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