As Firmdale Hotels were already a world-famous brand, our goal for their digital marketing was simple – drive more online bookings directly through the site. Using selective, intelligent audience targeting in both the UK and US, and promoting the value of booking direct over using the OTAs, Firmdale Hotels came out on top.
What Did They Need? A Mindblowing Global Digital Marketing Strategy
A distingushed hotel chain, and the hotels of choice for the discerning elite, Firmdale Hotels approached UP Hotel Agency to firmly put them on the digital map, building up their numbers of direct online bookings, and avoid losing money to commission for online travel agents. With 10 properties across the UK and the USA, Firmdale had to take centre-stage to stand out as a global brand.
Charlotte Street Hotel
Covent Garden Hotel
Crosby Street Hotel
Dorset Square Hotel
Ham Yard Hotel
The Whitby Hotel
What We Did Next
Using top-notch UX analysis and a killer Global PPC strategy, Firmdale’s direct room bookings went through the roof. Here’s how!
Digital Marketing Strategy
Intelligent brand-focused strategies personalised to each hotel and its personality
Paid Search Advertising
Google Ads to push direct online bookings and win out over the OTAs
Search Engine Optimisation
Industry-leading methods to boost SEO and improve searchability for UK and US audiences
Meta Search Management
Beating online travel agents to the top of Meta booking searches such as Google Hotel Ads and Trivago.
With paid campaigns focusing on both the Firmdale brand and competitive search terms to keep the OTAs at bay, Firmdale Hotels set themselves at centre stage with Google Ads and beautiful display ads to entice previous visitors to book directly.
Like what you see?
Need a new website for your hotel business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!
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