A speedy site that looks the part no matter which device you use. The web experience provides a tastefully minimal aesthetic that ties in with Zoku’s own brand values of simplicity, along with a powerful flexible page builder system to keep new content fresh.
What Did They Need? A New Website and Digital Strategy to release Zoku to the world.
In 2015, Zoku came to us with the proposition of a haven for business travellers and urban explorers alike – with the aim of becoming a melting pot of worldwide creativity through shared spaces, healthy eating, regular seminars and events, and their signature modular Zoku Lofts.
To get their ambitious plans kickstarted, they needed an award-worthy website, bewitching booking system and killer digital marketing strategy. That’s where we came in!
WMA WebAward
Outstanding Website 2018
WMA WebAward
Outstanding Website 2015
What We Did
We’ve had the pleasure of working with Zoku for over five years, and in that time we’ve achieved…
Two Award-Winning Responsive Websites
Bespoke websites in 2015 and 2018, both built on WordPress
Flexible Page Builder
Allowing greater flexibility when creating new pages
UP Booking Engine
Using our in-house booking system for a seamless checkout experience
Digital Marketing Strategy
Intelligent online strategies and campaigns targeting business and leisure audiences
Paid Search Advertising
Google Ads to put Zoku on the map, and win out over the OTAs
Search Engine Optimisation
Eye-catching content and SEO to grab the attention of the search engines AND jetsetters to Amsterdam
New Brand, New Digital Marketing Strategies
When we started with Zoku as a new brand, UP focused on growing brand recognition in key feeder markets in the UK and Europe. Promoting the brand, building up loyal guests and giving them great experiences at Zoku, this widened the reach even more. By being accurately aware of what Zoku’s guests want and value, UP’s digital marketing team were able to present the best of the brand to likeminded potential guests, and have driven sales from 120 different countries.
Running on UP Booking Engine
Zoku uses our in-house booking engine to take bookings online, making the user experience streamlined from start to finish. The ability to upsell with custom extras fit right in with Zoku’s core audience of mid-to-long stay guests.
Like what you see?
Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!
Next case study
Firmdale Hotels
Firmdale Hotels, an international hospitality chain with 5-star hotels in London and New York, asked UP to help take their digital marketing and direct booking strategy to the new level.
