GOT HERE Array ( [strictly_necessary] => Array ( ) [functional] => Array ( ) [performance_analytics] => Array ( [0] => Array ( [0] => legacy [1] => [2] => ) ) [advertisement_targeting] => Array ( ) ) Firmdale Hotels | Digital Marketing & Google Ads | Up Hotel Agency Skip to content
Get in Touch Menu
5%
CPA from PPC
235%
Increase in Bookings from Google Ads
179%
Inc Paid Search Transactions
2000000
(GBP) Paid Search Revenue
Overview

When Firmdale Hotels first started to work with Up Hotel Agency, they were unsure whether Paid Search and Ads could make much difference to they already strong booking performance. Up Hotel Agency were able to work on a unique strategy for Firmdale to help them to improve their direct bookings, fill need periods and hotels and sell for a low CPA.

Up Hotel Agency were also active in increasing the quality of data a tracking available to the group and even trained key personnel at the various hotels to understand analytics and data.

Monthly reporting was regularly provided at group level and also for General Managers at each hotel.

Visit the Website

What we did
  • Google Paid Ads
  • Meta Search Marketing
  • Custom Reporting Set-up
  • Regular Monthly Reporting
  • Conversion Optimisation
  • Digital Strategy

Up Hotel Agency created a unique strategy for each of the hotels in the Firmdale collecion to ensure maximum return on investment for each hotel in addition to the Group as a whole.

Like what you see?

Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!

Next case study

Point A Hotels


From Point A to B, to Amazing

lubo-minar-fynnqbh4dp4-unsplash