Point A Hotels join digital marketing forces with UP Hotel Agency

Renowned budget boutique hotel brand Point A Hotels have selected award-winning hospitality specialists, Up Hotel Agency to partner them for digital marketing services. 

Point A Hotels are a successful group taking the country by storm, offering affordable-but-beautiful rooms, with 9 impressive UK hotels in sought after city locations, ranging from a number of hotels in London to hubs in Glasgow and Edinburgh.

Up Hotel Agency (a Google Premier Partner) are tasked with optimising the Point A group’s paid marketing channels across Google Ads, Meta Search and Affiliate Channels. Their work will not only drive their ‘book direct’ proposition but also increase awareness of Point A Hotels to relevant audiences intending to travel to locations across the UK where their hotels are situated. 

Over the past year, Up Hotel Agency have won a number of acclaimed web awards, several new clients, and generated £6.4m worth of direct revenue for hotel clients from £786k advertising spend through Google Ads (PPC). These overall figures emphasise the importance of the work being achieved for hotels, with the value in direct booking revenue being supported by the team at UP at a cheaper cost per acquisition (CPA) than online travel agents (OTAs). 

Some of the clients UP Hotel Agency work with include Firmdale Hotels, Qbic Hotels, Zoku (Amsterdam), CQ Hotels, The Grove, The Athenaeum and The Lensbury.  

David Ohandjanian, Director of Up Hotel Agency, said: “We are delighted to be working alongside the Point A team to drive more direct booking and increase exposure to their enviable collection of hotels.

With the current climate, it’s even more important for hotels to look at the profitability of their bookings and look at new, creative and cost effective ways to sell rooms online.

Point A has a strong proposition and it’s refreshing to work with a team who sees the potential and already the immediate results from focusing on a forward-thinking digital strategy.”

Nic Wenn, Managing Director at Point A Hotels, said: “As an independent hotel chain we can’t afford to stand still when it comes to getting the word out about our hotels.

Whilst we expect our existing customer base to return steadily over the course of the next year, we’re very much looking forward to working with Up Hotel Agency in order to promote our nine hotels to new guests across the UK.

With more openings on the way and our tenth hotel under construction in Dublin, there’s cause for excitement for both Point A Hotels and Up Hotel Agency.”