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Montcalm Collection hotel web design

Award-Winning Hotel Website Design

At Up Hotel Agency, we’re a hospitality web design agency that creates high-performing websites for hotels and serviced apartments around the world. We work with properties of all sizes, from boutique hotels to international resorts, building websites that feel on-brand, perform brilliantly, and are easy to use.

With decades of hospitality experience behind us, we understand what today’s travellers expect online. Your website isn’t just about first impressions – it’s your most powerful tool for driving direct revenue. That’s why we design hospitality websites that are not only visually stunning but strategically optimised to drive conversions, boost visibility, and deliver real ROI.

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Why Choose Our Hospitality Website Design Agency?

Because we get hospitality. Every site we build is created in-house by a web design team that understands the guest journey, booking behaviour, and the details that matter most. We don’t use templates; every site is fully bespoke, designed to reflect your brand, help you stand out from the competition, and reduce reliance on OTAs.

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What Sets Us Apart

100% Hospitality-Focused

we only work with hotels, resorts & serviced accommodation brands

Conversion-first design

every element is crafted to increase direct bookings

SEO and mobile-optimised

fast, accessible, and designed for every device

Integrated solutions

booking engines, channel managers, CRM, loyalty platforms, and more

In-house developers & designers

complete control and quality assurance

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Case Study: A Luxury Hotel Website for Porto Zante Porto Zante Villas & Spa, Greece

Project Scope: Custom website design & development, content strategy, visual storytelling

Porto Zante is a luxury resort set on the Greek island of Zakynthos, in the tranquil area of Tragaki. Porto Zante approached UP Hotel Agency to redesign their website and elevate their digital presence. The goal was to reflect the exclusivity and elegance of the property online, while creating a seamless user journey optimised for high-net-worth travellers.

We designed a bespoke website that reflects the resort’s high-end feel and guides users effortlessly from first impression to booking..

This project is a showcase of how thoughtful, brand-aligned web design can bring a hotel’s story to life and drive meaningful results.

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Key Highlights

Streamlined mobile design for affluent travellers on the go

SEO-friendly structure to improve search visibility

Optimised booking journey to reduce friction and boost conversions

Real Results from Hospitality Web Design That Works

Our websites are built with long-term performance in mind. Whether it’s reducing bounce rates, improving mobile experience or boosting direct bookings, we measure success by what matters most to your bottom line.

We’ve helped hotel brands across the UK, Europe and beyond take control of their digital presence and turn their websites into reliable, revenue-generating assets.

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The Grove hotel web design
Mobile View of The Grove hotel web design
Inhabit Hotels hotel web design
Mobile View of Inhabit Hotels hotel web design
The Grove hotel web design
Mobile View of The Grove hotel web design
Inhabit Hotels hotel web design
Mobile View of Inhabit Hotels hotel web design

The Grove

London’s Country Retreat, Hotel & Spa

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Inhabit Hotels

A moment of calm

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The Grove

London’s Country Retreat, Hotel & Spa

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Inhabit Hotels

A moment of calm

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WMA WebAward

Best in Category

THA Award

Top UK Web Agency

Mobile WebAward

Oustanding Mobile Site

HSMAI

Adrian Award

Awwwards

Honourable Mention

We’ve been working on award winning digital experiences for hotels, apartments and thought leaders in the travel industry since 2012 – and we’re here to stay.

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Hospitality Website Design Services

As a specialist hospitality web design agency, we offer a complete end-to-end service:

Strategy & Discovery

We dive deep into your brand, audience, and business goals to create a tailored website plan that reflects your property’s identity.

UX/UI Design

From wireframes to visuals, we prioritise seamless navigation, intuitive layouts, and compelling visuals that elevate your guest experience online.

Website Development

Custom-coded and fully responsive. Whether it’s a boutique hotel or a multi-property group, we build fast, secure, and scalable websites that are easy to manage.

Booking Engine Integration

We seamlessly integrate your booking engine, ensuring a smooth, friction-free path to conversion on desktop, tablet and mobile.

SEO & Performance Optimisation

We create keyword-optimised content that’s built for both your audience and search engines.

Ongoing Support

We don’t just launch and leave. You’ll have access to ongoing support and updates to keep your website running its best.

How much does a new hotel website cost? caret-down

The cost of a new hotel website varies depending on your specific requirements, features, and design preferences. At UP, our base-level content-managed sites start from £5k. However, we offer tailored solutions to fit different budgets and needs, ensuring you get a website that truly reflects your brand. Why not contact a specialist from our team to discuss your individual needs.

How long does it take to build a hotel website? caret-down

The timeline for building a hotel website is usually 12-16 weeks, depending on the complexity and features required. UP will work closely with you to set realistic deadlines and ensure a smooth process from start to finish. As a speciality agency in this field, we have a dedicated project management team and our creatives to streamline your hotel web design project. We use project management software to give timeline and task clarity every step of the way.

Do you provide custom hotel website designs? caret-down

Yes, we specialise in creating fully customised hotel website designs that are tailored to your brand’s unique style and personality, ensuring your website stands out in the competitive hospitality market. We love to create unique, award-winning websites for each individual customer.

Do you offer multilingual hotel website designs? caret-down

Yes, we can create multilingual websites to cater to your international guests, ensuring a seamless user experience regardless of their language. Our team at UP works with many hotel brands across Europe, as well as the rest of the world.

Why is a custom design important for a hotel website? caret-down

Custom design ensures that your hotel website stands out from the competition, reflects your unique brand personality, and offers a tailored user experience that encourages bookings. Our team at UP creates individual designs that capture your hotel’s essence and present it in the best way possible.

Can you design hotel websites that integrate with third-party services like booking engines and payment gateways? caret-down

Yes, we can seamlessly integrate third-party services, such as booking engines, payment gateways, and CRM systems, into your website design, providing a comprehensive solution for your hotel’s digital needs. We can also help with setting up tracking for third-party systems and get the all-important data back into programs like Google Analytics.

Testimonial

“We saw a rise in direct conversion by around 30%, which started when we changed our website to the one made by UP.”

Miguel Ângelo
Digital Marketing Manager

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“They’re an incredible team. Honestly it has been a huge pleasure to work with them.”

Miguel Ângelo
Digital Marketing Manager

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“Great Job. The Up Hotel Agency Team have been a pleasure to work with during our new website creation. They are outstanding in both creativity and industry knowledge and we look forward to working with them in the years to come to improve direct bookings to the newly renovated Athenaeum Hotel.”

Stuart Levy
Owner

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“Up are THE agency of choice whenever we have a website or digital marketing project at IRG. The team just get’s the brief and gets the design right every time”

Michael Fensom
Group Brand & Marketing Director

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“Up Hotel Agency helped us at a time where Google Ads and the potential of Digital Marketing was alien to Firmdale. They explianed things clearly and made some great things happen with results”

Bijal Patel
Revenue Manager

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“The Up Hotel Agency team have always been super open to try new things and work with us to achieve goals based on a solid strategy. Their results have been awesome and they are quick to explain actions and help us to understand how we achieved success.”

Harjit Lalli
Digital Marketing Manager

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Testimonial

More Services From UP Interested? Why not add on some of our extra agency services to compliment your website?

Digital Marketing

The only way is UP in the Google search results! Choose our experts for hotel strategy, SEO and paid search marketing services.

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Hotel Web Development

Turn lookers into bookers with sleek, and beautifully coded responsive websites for your hotel.

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Like what you see?

Need a new hotel website for your business? Feel like your digital marketing needs a refresh? Would you like more direct bookings? Or perhaps you’re looking to step UP your career with an award-winning digital agency? However you want to work with us at UP Hotel Agency, we’re always here to talk about your business needs (usually with a cup of coffee and a donut). Ping us a message – we can’t wait to hear from you!

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