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Get in Touch Menu
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Website Conversion

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Dynamic Content Personalisation

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Upsell and Revenue

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AI Optimisation

Chameleon's 'Slide Callout' feature mocked up in a device

Blends in on a Budget

We developed Chameleon as a unique tool to help improve website conversion, usability and personalisation. Our innovative tool automatically learns how a user interacts with the website and uses patterns, AI, and site analytics data to adjust elements of the site and optimise content which is tailored to the exact needs of each individual user.

As the name Chameleon suggests, the tool cleverly blends into the background of your website. Apart from a straightforward set-up process, there’s nothing else for you to do. Chameleon will get to work dynamically tweaking and customising your site to provide the best experience for each unique user, leading them towards a booking or conversion.

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Chameleon Popular Rooms Placeholder x2
Chameleon Promotion Modal x2
Chameleon Suggested Pages Block x2
Chameleon Slide Callout Placeholder x2
Chameleon Popular Rooms Placeholder x2
Chameleon Promotion Modal x2
Chameleon Suggested Pages Block x2
Chameleon Slide Callout Placeholder x2

Popular Rooms

Promotion Modal

Suggested Pages

Slide Callout

Popular Rooms

Promotion Modal

Suggested Pages

Slide Callout

What Can it Do?

We’ve have utilised many years of Agency experience and grasped the capabilities of modern technology to develop a unique, cost-effective tool. A tool that is bursting with features that would usually be reserved for larger enterprises with bigger budgets.

Currency Conversion

Make your international users feel at home by automatically converting any mentions of monetary amount throughout your website to their native currency

Auto Booking Search Memory

Make the transition from ‘lookers’ to ‘bookers’ that little bit smoother by remembering your users’ booking search data

Smart Room Order

Surface the rooms your audience are really looking for by prioritising rooms based on your own analytical data

Suggested Pages

Use live analytics data to put the most relevant pages in front of your users

Promotion Tools

Slide callouts, promotion modals and highlight bars when you have something to really shout about

What is Chameleon?

Chameleon is a dynamic hotel website optimisation tool that adapts on-site content based on user behaviour, using a combination of automation and AI-supported optimisation to improve direct booking performance.

How does Chameleon use AI on a hotel website?

Chameleon uses AI to support decision-making around content prioritisation and room ordering, while automated rules apply these changes in real time based on visitor behaviour.

What features does Chameleon include?

Chameleon includes booking search memory, smart room ordering, automatic currency conversion, and dynamic promotional widgets that update automatically based on user behaviour.

How does Chameleon help increase direct bookings?

Chameleon reduces friction in the booking journey by automatically surfacing relevant rooms, prices, and offers, helping convert more website visits into direct bookings.

Who is Chameleon designed for?

Chameleon is designed for hotels and hotel groups that want to optimise website performance and direct bookings without rebuilding their existing website.

Blend in, Stand Out

Get in touch with UP Hotel Agency to find out how Chameleon can adapt to your hotel website.

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